McDonald’s was already one of the most popular and recognisable brands in the world before social media, but it successfully transferred its notoriety to the age of digital media. The American fast food chain has more than 92 million followers* across social media channels. That puts it way ahead of Starbucks (66 million)* and KFC (60 million).* Its success story is built from once humble origins. McDonald’s was founded by the McDonald brothers over 80 years ago but it wasn’t