When people think of B2B social media, "exciting" and "engaging" aren’t usually the first words that come to mind. Too often, brands...

We’re starting a new monthly series here at Girl Power Marketing, where we bring you exclusive interviews with some of the most...

I remember being barely out of junior school, and signing up to social networks like Bebo, MySpace and Tumblr - even though I was...

As a marketer, and more specifically a social media manager, I spend a lot of my time behind a screen - whether that's my phone, my...

Photo by Lindsey LaMont on Unsplash Back in 2014, an entrepreneur named Sophia Amoruso, Founder of Nasty Gal and GirlBoss Media, coined...

Whether you are just starting out in marketing, or you’ve been around the block for a while - the chances are that you will have to do a...

In this article, Annie-Mai debunks viral Instagram tips for creators.

We all like to believe that we are successfully running a social media marketing campaign, but is your business really doing social media...

Whether you're a complete newbie to the digital marketing world or a seasoned professional, the ever-expanding list of acronyms can be...

I won’t lie to you; it wasn’t until about a year after I graduated from university that I awoke to the multitude of career paths for...

When I graduated a year ago, I was not prepared. I had planned to study a master’s course after completing my undergraduate degree....

Algorithms can be difficult to work with, and disheartening. Find out how you can defeat algorithms for good in this blog post.

Understanding how to market to different generations is essential when you’re creating a social media marketing campaign.

Whether you're a huge corporation or a small local company, social media can help you to engage with your customers, increase your reputatio

Essential tips to stop yourself burning out when working in social media.

As more of us begin to work from home due to COVID-19, our initial thoughts might not be thinking about how to stay energised and active.