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  • Writer's pictureAnnie-Mai Hodge

60+ Marketing Acronyms You NEED To Know



Whether you're a complete newbie to the digital marketing world or a seasoned professional, the ever-expanding list of acronyms can be hard to keep up with.


You may have found yourself bombarded in meetings, job searching or networking with two or four letter acronyms and wondering what on earth they mean. You find yourself secretly Googling "what does ROI mean" - we've all been there.


So here is a list of 60+ marketing acronyms that you NEED to know in order to survive the digital marketing industry.


CPM - Cost Per Thousand Impressions

PPC - Pay Per Click

CPL - Cost Per Lead

QR Code – Quick Response Code

KPI - Key Performance Indicator(s)

SOV - Share Of Voice

SEO - Search Engine Optimisation

PHP – PHP Hypertext Preprocessor

CTA - Call To Action

PPV - Pay Per View

RON – Run Of Network

PR - Public Relations

SEM - Search Engine Marketing

CTR - Click Through Rate

SMM - Social Media Marketing

S2S – Server To Server

CPI - Cost Per Impression

SERPs - Search Engine Results Pages

CRM - Customer Relationship Management

DM - Direct Message

PM - Private Message

FB - Facebook

LI - LinkedIn

IG - Instagram

YT - YouTube

TW - Twitter

RT - Retweet (sharing someones tweet onto your own feed)

B2B - Business to Business

B2C - Business to Consumer

CMS - Content Management System

CPC - Cost Per Click

SaaS - Software As A Service

CR - Conversion Rate

TLD – Top Level Domain

SoLoMo - Social, Local and Mobile

CRO - Conversion Rate Optimisation

CTA - Call To Action

UGC - User-Generated Content

SMB - Small And Midsize Business

UX - User Experience

SRP - Social Relationship Platform

BR - Bounce Rate

SMO - Social Media Optimisation

TOS - Terms of Service

API - Application Programming Interface

GA - Google Analytics

PV - Page Views

ISP - Internet Service Provider

VOD – Video on demand

RSS - Really Simple Syndication or RDF Site Summary

CX - Customer Experience

URL - Uniform Resource Locator

SMS – Short Message Service

UI - User Interface

WOMM – Word Of Mouth Marketing

BANT - Budget, Authority, Need, Timing

CPA - Cost Per Action

AIDA – Attention, Interest, Desire, Action

AR – Augmented Reality

CLV – Customer Lifetime Value

DNS – Domain Name System

FBML – Facebook Markup Language

HTTPS – Hypertext Transfer Protocol Secure

SLA – Service Level Agreement

USP – Unique Selling Proposition

XML – Extensible Markup Language

YOY – Year On Year

MLM - Multi-level Marketing


... You're welcome. If there's any others you can think of, write them in the comments and I'll make sure to add them to the ever-growing list.



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