Whether you're a complete newbie to the digital marketing world or a seasoned professional, the ever-expanding list of acronyms can be hard to keep up with.
You may have found yourself bombarded in meetings, job searching or networking with two or four letter acronyms and wondering what on earth they mean. You find yourself secretly Googling "what does ROI mean" - we've all been there.
So here is a list of 60+ marketing acronyms that you NEED to know in order to survive the digital marketing industry.
CPM - Cost Per Thousand Impressions
PPC - Pay Per Click
CPL - Cost Per Lead
QR Code – Quick Response Code
KPI - Key Performance Indicator(s)
SOV - Share Of Voice
SEO - Search Engine Optimisation
PHP – PHP Hypertext Preprocessor
CTA - Call To Action
PPV - Pay Per View
RON – Run Of Network
PR - Public Relations
SEM - Search Engine Marketing
CTR - Click Through Rate
SMM - Social Media Marketing
S2S – Server To Server
CPI - Cost Per Impression
SERPs - Search Engine Results Pages
CRM - Customer Relationship Management
DM - Direct Message
PM - Private Message
FB - Facebook
LI - LinkedIn
IG - Instagram
YT - YouTube
TW - Twitter
RT - Retweet (sharing someones tweet onto your own feed)
B2B - Business to Business
B2C - Business to Consumer
CMS - Content Management System
CPC - Cost Per Click
SaaS - Software As A Service
CR - Conversion Rate
TLD – Top Level Domain
SoLoMo - Social, Local and Mobile
CRO - Conversion Rate Optimisation
CTA - Call To Action
UGC - User-Generated Content
SMB - Small And Midsize Business
UX - User Experience
SRP - Social Relationship Platform
BR - Bounce Rate
SMO - Social Media Optimisation
TOS - Terms of Service
API - Application Programming Interface
GA - Google Analytics
PV - Page Views
ISP - Internet Service Provider
VOD – Video on demand
RSS - Really Simple Syndication or RDF Site Summary
CX - Customer Experience
URL - Uniform Resource Locator
SMS – Short Message Service
UI - User Interface
WOMM – Word Of Mouth Marketing
BANT - Budget, Authority, Need, Timing
CPA - Cost Per Action
AIDA – Attention, Interest, Desire, Action
AR – Augmented Reality
CLV – Customer Lifetime Value
DNS – Domain Name System
FBML – Facebook Markup Language
HTTPS – Hypertext Transfer Protocol Secure
SLA – Service Level Agreement
USP – Unique Selling Proposition
XML – Extensible Markup Language
YOY – Year On Year
MLM - Multi-level Marketing
... You're welcome. If there's any others you can think of, write them in the comments and I'll make sure to add them to the ever-growing list.