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  • Writer's pictureAnnie-Mai Hodge

Mental health vs. social media marketing

Updated: Aug 30, 2020

Everyone struggles with their mental health from time to time. However, all we hear is about how much social media contributes to bad mental health. Don’t get me wrong; it absolutely can take a toll on your wellbeing but, imagine your entire job revolving around it. If you’re like me, you’ll understand that I breathe, work, sleep and dream social media. If you aren’t like me, you must wonder what social media marketing involves? Well, here’s a taster:

  • Creativity must never end

  • Sitting in front of a computer screen for the entire working day

  • Multi-tasking 24/7

  • Strategy must be at the forefront of your mind at all times

  • Admin, more admin and even more admin

  • Deal with multiple clients

  • Every social package is personal; therefore, the learning never stops

That doesn’t mean I don’t love my job, though. However, I do need to make a conscious effort to take extra care of my mental wellbeing. I’ve put together some essential tips to ensure that you can avoid burning out.

Take regular screen breaks 

This one may sound obvious, but we don’t realise just how much we use our screens. You may be tempted to take a break from work and check your phone, scroll through personal socials or watch some YouTube. Instead of being on a screen, you can try.

  • Going for a walk

  • Doing some light stretches

  • Make some herbal tea

  • Read (books, magazines, newspapers)

Take days off without socials 

When your working day or week is over, it’s vital that you take as much time away from screens and social media as possible. That isn’t to say that you can’t use your phone, but try to be present and enrich your mind with a new hobby, or learn a new skill. Most of the time, though, you just need to ensure you relax – take that bubble bath, have a tidy, eat nutritious food and explore the outside.

Have a Nightly Routine 

A nightly routine does everyone a world of good. You might be wondering what exactly a ‘routine’ is, well, let me tell you:

  • Avoid screens for at least one hour - as you already know, blue light that comes from smartphones and laptops can severely affect the quality of your sleep.  

  • Use a pillow spray – I never used to believe in pillow sprays, but they really do help you enjoy a deep sleep.

  • Set your alarm – No, but seriously, set your alarm for when you want to wake up. I’ve been very guilty in the past of setting my alarm an hour earlier than I actually need, then pressing the snooze button for that entire time. Your overall wellbeing could be deeply impacted in a positive way by having a little extra sleep.

The most important thing when using social media is knowing when to take a break. If you feel yourself drifting into a negative mindset, take a break and do something good for your brain. Whether you go for a walk, do some meditation, or simply change up your nightly routine – you should feel a positive impact on your mental wellbeing when you are mindful of just how much social media you are using.

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